Tag Archives: inbound marketing agency

What is Search Engine Optimization : Three building blocks

Search Engine Optimization : Three building blocks

being found on searches

All major companies that have websites are traceable online when people search information on major search engines like Google, Bing, and Yahoo. These search engines have primary search results where web pages and other contents such as videos or local listings are shown and ranked based on what the search engine considers most relevant to the users.
In general, the earlier and more frequently the site appears in search results list, the more visitors it will receive from search engine users. As an internet marketing strategy, SEO considers how search engine works, what people search for, the actual search terms or keywords and which engines their targeted audience prefers. SEO may target different kinds of search including image search, local search, video search, academic search, industry search etc.

The main questions is how will make your content optimum for SEO. The key is the three building blocks of SEO or the three ‘C’s which are content, code and credibility.

1. Content:
Having a good, relevant content is extremely essential factor. Without the keyword loaded HTML text on all key pages it is not possible for search engine spiders to read the content. In order to show up in the top 10 search engine results, it is important to ensure your target phrases are fixed evenly throughout the page.
2. Code:
With the explosion of database-driven content management systems (CMS) and WYSIWYG editors, much of the source code behind a Web site that helps define the content and layout is inept. The ideal solution to ensure search engines systematically index your site is, to design it to widely accepted Web standards. To round out source code optimization, ensure that every page has keyword-optimized title, META and ALT tags.
3. Credibility or page rank
The best way to do that is to acquire links from relevant industry sites that are ideally popular and are visible in search for your target terms. The more popular and relevant a site is that links to you, the higher your link credibility will be with Google.
Thus with these 3 ‘C’s, your website is more likely to increase in search engine visibility.

What is the Purpose and meaning of SEO?

SEO stands for Search Engine Optimization. Now the next question is what does this “Search engine Optimization” mean? In order to understand this concept let us first understand that all companies which have websites are traceable on the internet when people look for information on Google, Bing, Yahoo and other popular search engines. However since there are hundreds of companies proving similar products and services and almost each one of them has a well designed and self explanatory website, how will these companies ensure that people visit their specific websites and leave the other websites or somehow just miss looking through their competitors website? Well the answer is through the use of SEO Monthly Process. When people hire professionals to implement SEO methodology in the content of their website they tend to get their website searched and listed among the first few search results of the popular search engines. This is why people make sure that their website is properly SEO’ed monthly and that content is not repetitive or scattered when placed on the website.

SEO FRIENDLY SITE

Each product or service which is being searched on the internet would have a hundred websites which will either be offering information or products or even services related to information a person wishes to search on the internet. In such a scenario how can you ensure that you website is found? The fact is that your website has to be found for it to be visited and for potential customers to become actual customers. One of the ways which ensures that your company’s website is listed among the first few search results of the top search engines is the use of ethical and effective of SEO techniques.

on page seo factors