Implementing a measurable on line inbound B2B and B2C marketing & Leads Generation strategy
Implementing measurable SEO /SEM /PPC / Social Media / and Blog Content StrategyStep back and look at the goals of the company first, then decide which inbound marketing platform makes sense in your market.Here are few examples of Goals:Generating sales leads. Build stronger networks with dealers and distributors. To find and recruit skilled workers and staff or your manufacturing plant. Get more PR coverage of your cutting edge services and products in the media?
Industrial marketers can use inbound marketing platforms for:
Approach social media strategically as a CompanyTo approach social networking strategically, break down few branding and engagement goals you want to achieve with and then see how social network fits in. One approach is to break down how you can use social media platforms such as Google +, youtube etc , to meet your marketing goals and ,or help solve your target market client’s issues
Use social platforms like Google+ and Linkedin to attract B2B sales leadsTo increase sales, and attract interested buyers who are currently researching products, one of the best channels in the B2B market is Google search engine along with Linkedin .
Connect with potential B2B customers on LinkedIn GroupsThere are many groups on LinkedIn, and your sales people are probably the most educated on your products and services and what client’s day to day issues problems they see.
Use social networks + Blog Posts as a marketing resource to connect with prospectsThe marketing team‘s efforts are geared towards helping sales connect with prospective clients. Utilize social networks such as Google + /Pintrest / Facebook / youtube / vimeo / Twitter along with your Blog posts to build connections and share marketing message, or the story behind your industrial products.
The basics of inbound marketing
Inbound marketing is a very useful concept in the field of marketing and involves the use of marketing in a very systematic and targeted manner. In the olden days people used to market and advertise in all possible media forms and used to tap into the potential customers on a large basis without focusing on the absolutely targeted audience. However today, companies are spending time, money and effort in order to use different methods to understand those customer requirements, their shopping behaviour and preferences and then focus their marketing resources in a targeted manner towards the strongly potential buyers. Since most prospects have begun to research and then shop online, it is easy for companies to place the link of their websites in a manner which would answer people’s questions or direct them to where they can shop for what they are looking for. This is the basic crux of inbound marketing and this is becoming more and more successful day by day.
Increase your marketing reach through content creation : showcase your expertise